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Beer drinker-lifestyle, value, and purchase behavior

I am a postgraduate student at the University of Southampton Management School.

I am presently researching the relationship between customer lifestyle and customer value system.

I would like to invite you to take part in a short survey (University Ethics Committee approval ID number: 6894) before 9th August to investigate the relationship between customer psychographic segmentation and customer value system.

The survey only contains single-choice questions, and should take less than 10 minutes.

We would gratefully appreciate your time for participation in this research and contributing to academic knowledge.


Thank you for your cooperation in advance.