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The Effect of YouTube Videos


Participant Information Sheet


Study Title: The Effect of Videos on YouTube

Researcher: Safia Bensissi

ERGO number: 55553                                                      


You are being invited to take part in the above research study. To help you decide whether you would like to take part or not, it is important that you understand why the research is being done and what it will involve. Please read the information below carefully and ask questions if anything is not clear or you would like more information before you decide to take part in this research.  You may like to discuss it with others, but it is up to you to decide whether or not to take part. If you are happy to participate you will be asked to sign a consent form.


What is the research about?

I am an undergraduate psychology student, conducting this research as part of my third-year project. The aim of this research is to explore whether videos on social media are associated with body image and self-esteem. It is expected that there will be a relationship between the video watched on YouTube and body image and self-esteem. Furthermore, there will be variation in this relationship which can be somewhat attributed to the type of video watched.




Why have I been asked to participate?

You are being invited to participate as you are 18 years or older and have been able to access the survey online. You have access to a quiet area so you can focus on the videos you are about to watch.

What will happen to me if I take part?

Once you have agreed to take part, you will be directed to a questionnaire and invited to answer a series of questions relating to body image and self-esteem. Then you will be randomly directed to 1 of 3 videos on YouTube which you will watch for approximately 8 minutes. After watching the video, you will be asked to complete the questionnaires again followed by an additional questionnaire about behaviours and attitudes towards food. Upon completion you will be presented with a debriefing statement which gives you more information about study and further resources, should you need them. It will take approximately 15 minutes to complete.

Are there any benefits in my taking part?

Although there may be no direct benefits for you, by taking part in this study you are contributing to further understanding the factors that affect attitudes towards the self. If you are a Psychology student studying at the University of Southampton, you will receive 3 research credits for taking part.

Are there any risks involved?

As some of the questions relate to sensitive topics, it is possible that some participants may experience mild distress or discomfort during the completion of this survey.  If you do experience distress following this study there are sources of help available to you, listed on the debriefing form at the end. You can also quit the study at any point should you not wish to continue.


Additionally, if you are someone who is particularly sensitive about body image and attitudes towards food you may not want to take part in this survey.

What data will be collected?

The data collected will be gathered by myself, and only myself and my project supervisor will have access to your individual data. The data that you provide will include your responses on a variety of questionnaires relating to self-image. You will also be asked questions relating to your attitude towards food and eating behaviours. The only other information that will be collected is your gender, age and ethnicity.  

All of your data will be anonymous and stored on a password protected computer as per the University guidelines (

Will my participation be confidential?

Your participation and the information we collect about you during the course of the research will be kept strictly confidential. 

Only members of the research team and responsible members of the University of Southampton may be given access to data about you for monitoring purposes and/or to carry out an audit of the study to ensure that the research is complying with applicable regulations. Individuals from regulatory authorities (people who check that we are carrying out the study correctly) may require access to your data. All of these people have a duty to keep your information, as a research participant, strictly confidential.

Do I have to take part?

No, it is entirely up to you to decide whether or not to take part. If you decide you want to take part, please indicate consent using the tick box.

What happens if I change my mind?

You have the right to change your mind and withdraw at any time without giving a reason and without your participant rights being affected. 


As data is anonymous, once you have submitted your responses you will no longer be able to withdraw your data. Up to this point you may close the survey, and your data will not be used.   

What will happen to the results of the research?

Your personal details will remain strictly confidential. Research findings made available in any reports or publications will not include information that can directly identify you without your specific consent.

If you wish to receive a copy of the results upon completion of this study, please email:

Where can I get more information?

If you would like additional information in relation to this study, please contact me via email:

What happens if there is a problem?

If you have a concern about any aspect of this study, you should contact Safia Bensissi (email: or Dr Catherine Brignell (email: who will do their best to answer your questions.

If you remain unhappy or have a complaint about any aspect of this study, please contact the University of Southampton Research Integrity and Governance Manager (023 8059 5058,


Data Protection Privacy Notice

The University of Southampton conducts research to the highest standards of research integrity. As a publicly-funded organisation, the University has to ensure that it is in the public interest when we use personally-identifiable information about people who have agreed to take part in research.  This means that when you agree to take part in a research study, we will use information about you in the ways needed, and for the purposes specified, to conduct and complete the research project. Under data protection law, ‘Personal data’ means any information that relates to and is capable of identifying a living individual. The University’s data protection policy governing the use of personal data by the University can be found on its website ( 

This Participant Information Sheet tells you what data will be collected for this project and whether this includes any personal data. Please ask the research team if you have any questions or are unclear what data is being collected about you. 

Our privacy notice for research participants provides more information on how the University of Southampton collects and uses your personal data when you take part in one of our research projects and can be found at

Any personal data we collect in this study will be used only for the purposes of carrying out our research and will be handled according to the University’s policies in line with data protection law. If any personal data is used from which you can be identified directly, it will not be disclosed to anyone else without your consent unless the University of Southampton is required by law to disclose it. 

Data protection law requires us to have a valid legal reason (‘lawful basis’) to process and use your Personal data. The lawful basis for processing personal information in this research study is for the performance of a task carried out in the public interest. Personal data collected for research will not be used for any other purpose.

For the purposes of data protection law, the University of Southampton is the ‘Data Controller’ for this study, which means that we are responsible for looking after your information and using it properly. The University of Southampton will keep identifiable information about you for 10 years after the study has finished after which time any link between you and your information will be removed.

To safeguard your rights, we will use the minimum personal data necessary to achieve our research study objectives. Your data protection rights – such as to access, change, or transfer such information - may be limited, however, in order for the research output to be reliable and accurate. The University will not do anything with your personal data that you would not reasonably expect. 

If you have any questions about how your personal data is used, or wish to exercise any of your rights, please consult the University’s data protection webpage ( where you can make a request using our online form. If you need further assistance, please contact the University’s Data Protection Officer (


Thank you for taking time to read the above information.