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Customer experience of Information and Communication Technology in luxury fashion retail stores

Dear Mr/Mrs,


You are invited to take part in a study conducted by a MA student who study in Fashion Marketing and Branding at the University of Southampton, UK.

The study looks at consumer's characteristics in the context of luxury fashion shopping in physical store. You will asked to complete a 3 minute questionnaire.


Do I have to take part?

It is entirely up to you to take part in this study. Even if you decide to do so, you can later withdraw from the study without providing any reason.


What happens to me if I take part?

You will answer the questionnaire- a process that will take approximately 3 minutes. The results will be aggregated at the personal level and analysed anonymously.


Will my participation in this study be kept confidential?

Your participation is confidential. You will only be identified with a code. If you decide to withdraw from the study within the allocated time, you will have to include the code that you have been assigned. The collected data will be saved on a password-protected personal computer and will be accessible only to two people: the researcher and the supervisor.


Contact for further information:

Tingting CAO (


Thank you for taking the time to read this information sheet. We hope that you are willing to participate in this study. If you have any further information about the study, please do not hesitate to get in contact.