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The effect of purchasing motivation and consumption value with consumer behavior on buying luxury goods in UK market

Dear participants:

My name is SHU-CHING YANG.  I am a postgraduate student who studying in MA fashion marketing and branding at the University of Southampton.  The purpose of this questionnaire is to understand more about purchasing motivation on buying luxury goods.  In next steps, you will be asked to fill out a short questionnaire and it would take you approximately 5 minutes to fill in it.  Personal information will not be released or viewed by anyone other than researchers involved in this project.  Please according to your personal experience or opinion to answer it.  Any responses you give will be kept completely confidential and all information would not be used in other places and would not be published.  Thank you for taking time to fill in this questionnaire.    


Due to using the isurvey software, you need to click the consent box before proceeding to the survey.


If participants have further questions about this study, they may contact the principal investigator, SHU-CHING YANG at